Direct Search lets you instantly identify and merge duplicate Accounts, Contacts, Leads, and even custom objects. You get full control with AND/OR filters, letting you design precise conditions to uncover hidden duplicates.
Manual Merge gives you complete control. You can review duplicates side by side, choose which record will be the master, and select field values you want to keep. Before finalizing, a backup copy of all records is created, ensuring you never lose important data.
Not every duplicate is worth merging—some are simply clutter. Whether it’s test records, outdated contacts, or fake entries, you can delete them instantly. This keeps your Salesforce org fast, reliable, and focused only on valuable records.
Often, a Lead already exists as a Contact or an Account. Without cross-object detection, teams waste time duplicating efforts. EW Dupe Finder bridges that gap by detecting duplicates across multiple Salesforce objects, ensuring a single unified record.
EW DupeFinder supports Salesforce’s core objects—Account, Contact, Lead, Case, and PersonAccount—ensuring complete CRM coverage. The paid version expands this to include all custom objects, making it suitable for any business vertical or industry use case.
With configurable duplicate filters (formerly known as scenarios), you can define which fields to use for identifying duplicates. Whether it's Name, Email, Phone, or a combination, each object can have custom rules tailored to your data structure and business logic.
Automate routine data cleanup by scheduling duplicate scans to run daily, weekly, or monthly. These background jobs help keep your Salesforce org clean and efficient—without manual intervention.
When immediate action is needed, the Quick Search feature enables on-demand scanning. Simply select a duplicate rule and get instant results to merge or delete duplicates as required.
Automatically merge duplicates using intelligent logic such as most completed fields,most recently updated, or field-specific strategies. EW DupeFinder supports merging up to 50 records at a time, with scalability options available.
EW DupeFinder can detect duplicates across different objects—for example, identifying if a Lead already exists as a Contact. This enables smarter deduplication and improves segmentation across departments.
Use the Direct Search tab with advanced filter logic (AND/OR conditions) to find duplicates based on complex criteria like Email contains or Created this month. This feature is ideal for data specialists seeking precise control.Not all duplicates need to be merged—some can be safely removed. EW DupeFinder allows direct deletion of unnecessary duplicates from the search results for faster cleanup.
Visualize your data cleanup progress effortlessly with EW DupeFinder’s built-in live dashboard. It provides real-time visibility into the total number of duplicates found, the records successfully merged, and the status of scheduled deduplication jobs.
Advantages of  Using EW DupeFinder
Seamless Salesforce Experience
100% native to Salesforce—no third-party logins or data transfers—ensuring better speed, security, and compliance.
Unmatched Merge Capacity
Merge up to 50,000 duplicate records per job, including child records—ideal for large-scale data cleanup.
Advanced Merge Logic
Customize how each field is resolved using strategies like “most completed,” “most recent,” or “master-first,” while retaining related records like Opportunities, Cases, and Activities.
Cross-Object Duplicate Detection
Identify and act on duplicates across objects (e.g., Lead vs Contact), helping maintain CRM consistency across teams.
Flat Pricing with No Surprises
Transparent, flat annual pricing model with no per-user or usage-based fees. Enjoy full access without worrying about limits.
Automated Data Hygiene
Schedule background jobs to continuously detect and merge duplicates, keeping your data clean without manual intervention.
Got Questions? We’ve Got Answers!
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